Success in the years of 21 century and afterward is due to the professional prosperity viewpoint based on the market and customer.
The concept of marketing management is market opportunity analyses, marketing guidelines in different stages on the product life circle, various methods of production line management and name & mark (brand) handling, marketing circulation organizing and executing method, and drawings' observation & controlling. Anyway, marketing concept is more than any special section in every company that handles "salesmanship".
Marketing is the conscious and regular process that always is in the thought of market and programming for it. This process starts with dynamism forces with research about market. Marketer should study the researches for identifying the fortunes. Fortune means access to the people or groups that need some goods & services not provided or have some latent interests.
Marketing process need market dividing and selection of purposeful markets with consideration of the fact that the company is in the best situation for replying them. Companies should arrange a comprehensive guideline and determine their marketing element combines & operation schedules with the aim of idealizing their long term turnover.
Recognition of variant purchasing motives like as comfort, status, shape, trait, services and etc in different time & places has an effective role.
Deciding for purchase, today's customers consider importance to the quality and profit of the things. Some reputable companies work upon schemes that develop the quality up to the highest level and simultaneously decrease the costs. These kinds of companies vow:
"More supply, fewer prices, continual" and work upon it.
Today's companies plan to change their way of thinking. They release the method of managing semi-independent circulation groups that every one has their own logic and work upon the fundamental process management that affect the customer's satisfaction & services. They depute the marketing management of every process to the persons with multiple working fields.
Marketing personnel work in multi-work teams increasingly day after day
instead of working in marketing circulation. This affair is a positive event that increases the market persons 'view to the economic activities.
Companies recognize that they have not all of resources and necessity equipments for success and their size is not an important factor in this field.
Companies understand the necessity of cooperation with the other related companies unintentionally as they look toward the complete chain of supply for advantage. Therefore, their common marketing provides every necessary thing for success. And as a result, senior managers of companies have more plenty time for preparing and designing of strategic nets & links. Nets and links that cause contesting benefit for cooperated companies.
Marketing is a managing & social affair that provides its needs and interests via persons & groups by supply and exchange of useful and worthy goods.
Marketer duty is vantages or services-within physical products sale, not their physical specifications' description.
Sellers, who think about physical product instead of thinking about customer needs, overwhelm by marketing shortsightedness.